Disney+ Releases Its First AR-Enabled Short Film ‘Remembering’

Today is Disney+ Day, and, as part of its perks, the company is offering Disney+ subscribers a new AR experience in conjunction with the short film “Remembering,” starring and produced by “Captain Marvel” Brie Larson and directed and written by filmmaker Elijah Allan-Blitz. The eight-minute-long movie features a companion augmented reality app that allows users to scan their TV with an iOS device to watch an extension of the movie on the small screen. TechCrunch reports: In “Remembering,” Larson plays a writer who forgets an idea she had when her phone rings and interrupts her thoughts. The writer’s inner child — played by the young actress Dusty Peak — helps her recover her lost idea, which is represented as a flying and talking cluster of light, also voiced by Larson. The inner child lives in “The World of Imagination,” a fantastical wonderland full of rainbows, shooting stars and dolphin-shaped clouds. The movie aims to spark a discussion about why it is essential to remember your younger self and all the creativity you once had. In doing so, it explores concepts like the origin of ideas and why adults can sometimes be reluctant to use their imaginations.

In years past, Disney has created a number of AR experiences, but this is the first AR app that connects directly to content on the Disney+ platform, the company told TechCrunch. It’s an experiment in seeing if AR can serve to enhance movie storytelling even when viewers are watching in their living rooms. The “Remembering” AR component itself is designed to bring “The World of Imagination” alive to viewers by having them engage with the film using their smartphones. […] The AR app is only available on iOS devices. There are currently no confirmed plans for the app to become available on Android devices. Viewers aren’t required to download the app to watch the film and can choose to have a passive viewing experience instead.