Google and Universal Music Discuss Making an AI Tool To Replicate Artists’ Voices

According to the Financial Times, Universal Music Group and Google are considering developing a tool that people can use to create AI-generated music using popular artists’ voices and melodies. Gizmodo reports: Under the licensing deal, the relevant copyright owners would be paid for the use of their likeness and would have the option to opt in to give UMG and Google permission to license AI-generated music using their voice, per the FT. Google and UMG are in the early stages of negotiations over creating the deepfake tool, and there aren’t currently any plans to immediately launch it.

Robert Kyncl, the CEO of Warner Music Group, voiced his opposition to deepfake technology in a conference earnings call on Tuesday, saying artists should always have a choice if they’ll allow their likeness to be used. “There’s nothing more precious to an artist than their voice,” Kyncl said in the call, “and protecting their voice is protecting their livelihood and protecting their persona.”