Passkey Adoption Has Increased By 400 Percent In 2024

According to new report, password manager Dashlane has seen a 400 percent increase in passkey authentications since the beginning of the year, “with 1 in 5 active Dashlane users now having at least one passkey in their Dashlane vault. Over 100 sites now offer passkey support, though Dashlane says the top 20 most popular apps account for 52 percent of passkey authentications. When split into industry sectors, e-commerce (which includes eBay, Amazon, and Target) made up the largest share of passkey authentications at 42 percent. So-called “sticky apps” — meaning those used on a frequent basis, such as social media, e-commerce, and finance or payment sites — saw the fastest passkey adoption between April and June of this year.

Other domains show surprising growth, though — while Roblox is the only gaming category entry within the top 20 apps, its passkey adoption is outperforming giant platforms like Facebook, X, and Adobe, for example. Dashlane’s report also found that passkey usage increased successful sign-ins by 70 percent compared to traditional passwords.