Google’s AI Search Gives Sites Dire Choice: Share Data or Die

Google now displays convenient AI-based answers at the top of its search pages — meaning users may never click through to the websites whose data is being used to power those results. But many site owners say they can’t afford to block Google’s AI from summarizing their content. That’s because the Google tool that sifts through web content to come up with its AI answers is the same one that keeps track of web pages for search results, according to publishers. Blocking Alphabet’s Google the way sites have blocked some of its AI competitors would also hamper a site’s ability to be discovered online.

Google’s dominance in search — which a federal court ruled last week is an illegal monopoly — is giving it a decisive advantage in the brewing AI wars, which search startups and publishers say is unfair as the industry takes shape. The dilemma is particularly acute for publishers, which face a choice between offering up their content for use by AI models that could make their sites obsolete and disappearing from Google search, a top source of traffic.