Amazon on Tuesday said it is piloting a quick commerce service in India that will see the U.S. tech giant delivering grocery and other items in 15 minutes or less.

[…] The quick-commerce model — delivering items to customers within 10 to 15 minutes — hasn’t worked in most parts of the world, but it’s increasingly finding success in India, where a range of retailers and internet firms, from food delivery giant Swiggy to online cosmetics platform Nykaa, are gearing up their supply chain ecosystems to accommodate for faster deliveries.