[…] The researchers used data from a population-based registry of fatal US motor vehicle crashes to look at the number of traffic fatalities on the dates these albums were released, as well as for the 10 days either side. After taking into account the day of the week upon which the album was released, as well as federal holidays, and time of year, the researchers found the number of US traffic fatalities showed a relative increase of 15.1% on the date of major album releases, compared with similar days either side. “This is equivalent to approximately 182 fatalities in the US attributable to the release days of the 10 included albums,” the team writes.
Patel said the release of a new album could distract drivers because accessing music is a search task, not a single button press. “You unlock the phone, open the app, find the release, read down a tracklist, tap the right song. That’s several seconds of looking at a screen,” he said, adding unfamiliar music also demands more attention, while research has suggested listening to new, high-energy music measurably degrades driving performance. The researchers add the rise in traffic fatalities was greater among certain groups — such as younger drivers, male drivers, people who were driving alone, and people driving cars with a built-in infotainment platform. The authors say the results suggest that “online music streaming through smartphones may significantly contribute to distracted driving and traffic fatalities.”
