In its Hype Cycle for Emerging Technologies, 2024, Gartner says it distills “key insights” from more than 2,000 technologies and, using its framework, produces a succinct set of “must-know” emerging technologies that have the potential to deliver benefits over the next two to ten years. The consultancy notes that GenAI — the subject of volumes of industry hype and billions in investment — is about to enter the dreaded “trough of disillusionment.” Arun Chandrasekaran, Gartner distinguished VP analyst, told The Register: “The expectations and hype around GenAI are enormously high. So it’s not that the technology, per se, is bad, but it’s unable to keep up with the high expectations that I think enterprises have because of the enormous hype that’s been created in the market in the last 12 to 18 months.”
However, GenAI is likely to have a significant impact on investment in the longer term, Chandrasekaran said. “I truly still believe that the long-term impact of GenAI is going to be quite significant, but we may have overestimated, in some sense, what it can do in the near term.”