Apple has poached dozens of AI experts from Google and has created a secretive European laboratory in Zurich, as the tech giant builds a team to battle rivals in developing new AI models and products. The $2.7tn company has undertaken a hiring spree over recent years to expand its global AI and machine learning team. The iPhone maker has particularly targeted workers from Google, attracting at least 36 specialists from its rival since it poached John Giannandrea to be its top AI executive in 2018.

While the majority of Apple’s AI team work from offices in California and Seattle, the tech group has also expanded a significant outpost in Zurich. Professor Luc Van Gool from Swiss university ETH Zurich said Apple’s acquisitions of two local AI start-ups — virtual reality group FaceShift and image recognition company Fashwell — led Apple to build a research laboratory, known as its “Vision Lab,” in the city.