But the decision regarding Meta will “very likely” encourage other companies to refrain from being transparent in the use of data in the future, said Ronaldo Lemos, of the Institute of Technology and Society of Rio de Janeiro, a think-tank. “Meta was severely punished for being the only one among the Big Tech companies to clearly and in advance notify in its privacy policy that it would use data from its platforms to train artificial intelligence,” he said. Compliance must be demonstrated by the company within five working days from the notification of the decision, and the agency established a daily fine of 50,000 reais ($8,820) for failure to do so. In a statement, Meta said the company is “disappointed” by the decision and insists its method “complies with privacy laws and regulations in Brazil.”
“This is a step backwards for innovation, competition in AI development and further delays bringing the benefits of AI to people in Brazil,” a spokesperson for the company added.