Elon Musk’s Newest Venture: Selling a $100 Perfume

Elon Musk’s latest internet jest has taken the form of a perfume with an unsavory scent: “Burnt Hair. ”

The tech mogul, entrepreneur and sometimes internet troll announced the launch of the product on Twitter on Tuesday, calling it “the finest fragrance on Earth.” The perfume is apparently being sold on The Boring Company’s website for $100 and will ship in the first quarter of 2023….

The product is the successor to other Musk memes, like the $500 flamethrowers he sold in 2018 or the Tesla-branded satin shorts he debuted as investors “shorted” the company in 2020….

Musk appears to be enjoying the media attention on his newest lark. He switched his Twitter bio to “Perfume Salesman” and claimed to have sold 20,000 bottles….

“Please buy my perfume, so I can buy Twitter,” he wrote on Wednesday.