The video collage is the creation of the artist Marco Brambilla, the director of Demolition Man and Kanye West’s “Power” music video, among many other art projects. Brambilla fed hours of footage from Presley’s movies and performances into the AI model Stable Diffusion to create an easily searchable library to pull from, and then created surreal new images by prompting the AI model Midjourney with questions like: “What would Elvis look like if he were sculpted by the artist who made the Statue of Liberty…?”
While Brambilla’s Elvises prance across the Sphere’s screen — which is four times the size of IMAX — the band U2 will perform their song “Even Better Than The Real Thing,” as part of their three-month residency at the Sphere celebrating their 1991 album Achtung Baby… Earlier this year, U2 commissioned several artists, including Brambilla and Jenny Holzer, to create visual works that would accompany their performances of specific songs. Given U2’s love for the singer and the lavish setting of the Sphere, Brambilla thought a tribute to Elvis would be extremely fitting. He wanted to create a maximalist work that encapsulated both the ecstatic highs and grimy lows of not only Elvis, but the city of Las Vegas itself. “The piece is about excess, spectacle, the tipping point for the American Dream,” Brambilla said in a phone interview.
Brambilla was only given three-and-a-half months to execute his vision, less than half the time that he normally spends on video collages. So he turned to AI tools for both efficiency and extravagance. “AI can exaggerate with no end; there’s no limit to the density or production value,” Brambilla says. And this seemed perfect for this project, because Elvis became a myth; a larger-than-life character…” Brambilla transplanted his MidJourney-created images into CG (computer graphics) software, where he could better manipulate them, and left some of the Stable Diffusion Elvis incarnations as they were. The result is a kaleidoscopic and overwhelming video collage filled with video clips both historical and AI-generated, that will soon stretch hundreds of feet above the audience at each of U2’s concerts.
“I wanted to create the feeling that by the end of it,” Brambilla says, “We’re in a place that is so hyper-saturated and so dense with information that it’s either exhilarating or terrifying, or both.”
Brambilla created an exclusive video excerpting from the larger collage for TIME. The magazine reports that one of the exact prompts he entered was:
“Elvis Presley in attire inspired by the extravagance of ancient Egypt and fabled lost civilizations in a blissful state. Encircling him, a brigade of Las Vegas sorceresses, twisted and warped mid-chant, reflect the influence of Damien Hirst and Andrei Riabovitchev, creating an atmosphere of otherworldly realism, mirroring the decadence and illusion of consumption.”
