ESPN’s ‘Where To Watch’ Tries To Solve Sports’ Most Frustrating Problem

Too often, new tech product or service launches seem like solutions in search of a problem, but not this one: ESPN is launching software that lets you figure out just where you can watch the specific game you want to see amid an overcomplicated web of streaming services, cable channels, and arcane licensing agreements. Every sports fan is all too familiar with today’s convoluted streaming schedules. Launching today on ESPN.com and the various ESPN mobile and streaming device apps, the new guide offers various views, including one that lists all the sporting events in a single day and a search function, among other things. You can also flag favorite sports or teams to customize those views.

“At the core of Where to Watch is an event database created and managed by the ESPN Stats and Information Group (SIG), which aggregates ESPN and partner data feeds along with originally sourced information and programming details from more than 250 media sources, including television networks and streaming platforms,” ESPN’s press release says. ESPN previously offered browsable lists of games like this, but it didn’t identify where you could actually watch all the games. There’s no guarantee that you’ll have access to the services needed to watch the games in the list, though. Those of us who cut the cable cord long ago know that some games — especially those local to your city — are unavailable without cable.