Audi Owner Finds Basic HVAC Function Paywalled After Pressing the Button For It

The owner of an Audi Q4 E-Tron decided not to purchase the automaker’s tri-zone climate control feature, yet still received a “Sync” button in their brand new battery-powered SUV. “Instead of just doing nothing [when it was pressed], or, you know, syncing the climate zones, it instead caused a message to pop up on the screen indicating that the function had not been purchased,” reports The Drive.

Audi U.S. and U.K. both offer tri-zone climate control on the base trim. However, some markets offer tri-zone climate control as an optional add-on. In Denmark, where this particular owner told us they’re based, the add-on costs around $758 (5,114 Kroner). The owner acknowledged that they chose against purchasing it but didn’t expect pressing the button to display a message.

Historically, cars with unpurchased features simply had those blank pieces of plastic in place of a button. They couldn’t be pressed, and they didn’t look too out of place as they mostly blended in with the interior. Audi’s implementation here is kind of serving the same purpose, and while it sharpens up the appearance of the interior, it comes with a reminder that’s a lot more in-your-face than a blank button that you simply can’t press. “Blank buttons aren’t rude,” wrote the owner. “This one is reminding me that I’m cheap.” Interestingly, the message doesn’t feature any sort of prompt to purchase the function.