The technology allows for emergency messaging like marking the car stolen or indicating an Amber Alert, and can be personalized through an app with touts like “Go Warriors” or “Go Lakers” to cheer on the local sports teams. The pesky task of car registration also will become easier with DMV auto-renewals, eliminating the need for registration cards and stickers. California-based startup Reviver is the only company offering digital license plates right now, and they’re expensive, costing up to $1,100 for four years for a hard-wired version. (The cost for a traditional license plate, registration card and sticker totals $69, according to state’s DMV.) A battery-powered version is available for an about $20 per month subscription, or $215 a year, for four years. Privacy advocates have concerns that the devices could be hacked and tracked. The Electronic Frontier Foundation has also been “fighting for years to restrict police from using automated license plate readers to surveil neighborhoods for location data that can detect travel patterns of targeted vehicles,” reports Bloomberg.
Despite this, Reviver has continued to expand to Arizona and Michigan, where digital license plates are already approved.
