While some superfans may fly to Qatar and shell out for a ticket to cheer alongside 80,000 other people during a game, metaverse-inclined fans can head to a virtual airport, wait several hours while they “fly” to Doha, visit a digital version of the stadium and enter nearby shops in the FIFA World Cup-branded village to buy digital merchandise such as scarves and flags, which they can later use to adorn their virtual houses to express their team spirit. That digital journey is thanks to Upland, a metaverse platform based in Mountain View, California, which is partnering with FIFA to provide a blockchain-based metaverse experience during the tournament. Upland isn’t FIFA’s only partner to provide immersive soccer-themed digital environments tied to the World Cup, which begins Nov. 20 and is the most-watched athletic event across the globe. Roblox has also built out a technicolor world where fans can play a game that’s a mix of soccer and bowling.
Leben (Life aka misc)
81% of Young People Say a 4-Day Workweek Would Boost Productivity, Survey Finds
A new national survey (PDF) from CNBC/Generation Lab of 1,033 people aged 18 to 34 found that an overwhelming 81% of respondents believe a four-day workweek would boost their company’s productivity, while 19% said productivity Read more…