BuzzFeed Says It Will Use AI To Help Create Content, Stock Jumps 150%

BuzzFeed said Thursday that it will work with ChatGPT creator OpenAI to use artificial intelligence to help create content for its audience, marking a milestone in how media companies implement the new technology into their businesses. Jonah Peretti, the company’s co-founder and chief executive, told employees in a memo that they can expect “AI inspired content” to “move from an R&D stage to part of our core business.” Peretti elaborated that the technology will be used to create quizzes, help with brainstorming, and assist in personalizing content to its audience. BuzzFeed, for now, will not use artificial intelligence to help write news stories, a spokesperson told CNN.

“To be clear, we see the breakthroughs in AI opening up a new era of creativity that will allow humans to harness creativity in new ways with endless opportunities and applications for good,” Peretti said. “In publishing, AI can benefit both content creators and audiences, inspiring new ideas and inviting audience members to co-create personalized content.” “When you see this work in action it is pretty amazing,” Peretti added, vowing to “lead the future of AI-powered content.” The news sent BuzzFeed’s sagging stock skyrocketing more than 150% in trading Thursday to more than $2 a share. Further reading: CNET Used AI To Write 75 Articles