Amazon Plans To Add ChatGPT-Style Search To Its Online Store

Amazon plans to bring ChatGPT-style product search to its web store, rivaling efforts by Microsoft and Google to weave generative artificial intelligence into their search engines.

The e-commerce giant’s ambitions appear in recent job postings reviewed by Bloomberg News. One listing seeking a senior software development engineer says the company is “reimagining Amazon Search with an interactive conversational experience” designed to help users find answers to questions, compare products and receive personalized suggestions. “We’re looking for the best and brightest across Amazon to help us realize and deliver this vision to our customers right away,” the company said in the listing, which was posted on its jobs board last month. “This will be a once in a generation transformation for Search.” Another posted job would be part of “a new AI-first initiative to re-architect and reinvent the way we do search through the use of extremely large scale next-generation deep learning techniques.”