GPT-4-Generated Pitches Are 3x More Likely To Secure Funding Than Human Ones

Clarify Capital, a small business lender, asked 250 investors and 250 business owners to rate a set of human-created and GPT-4-generated pitch decks without letting the participants know that AI was involved. To make matters more interesting, the human-generated pitches were successful ones that had secured funding in the past. The results showed that GPT-4 pitches were overall more effective than those made by humans. The AI-generated pitches beat out human ones in quality, key element description, and problem description.

According to the survey, the investors and business owners were three times more likely to invest after reading the GPT-4 deck than the human one, and they found the AI-generated decks twice as convincing. Furthermore, one in five of those professionals said that they would invest $10,000 more in the AI-generated pitches. The survey also tested the effectiveness of the decks across different industries, including finance, marketing, and investment. Unsurprisingly, across all of these industries, the GPT-4 decks were more successful in securing investments. The survey doesn’t disclose which GPT-4-based AI chatbot the survey is using.