Amazon Now Lets Advertisers Use Generative AI To Pretty Up Their Product Shots

Amazon is beta testing AI image generation tools for its advertisers, offering an easy way to create backgrounds or scenes around whatever product ad buyers are hoping to sell.

The company says the new feature is “designed to remove creative barriers and enable brands to produce lifestyle imagery that helps improve their ads’ performance.” This could prove to be a quick, convenient option for brands that would otherwise be stuck working with boring standalone images of a product against a white background. Amazon says putting products in a lifestyle scene can lead to 40 percent higher click-through rates.