“This is a damning revelation of the sheer scope of unlabelled, unverified, unchecked, likely AI content that has completely invaded [Amazon’s] platform,” wrote Michael Fraiman, author of the study. “There’s a huge amount of herbal research out there right now that’s absolutely rubbish,” said Sue Sprung, a medical herbalist in Liverpool. “AI won’t know how to sift through all the dross, all the rubbish, that’s of absolutely no consequence. It would lead people astray.”
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