Google Will ‘Degrade’ Search In Europe to Avoid EU Fines

Google says it will overhaul Search in Europe to comply with the EU’s Digital Markets Act, giving more prominence to comparison services like Expedia and Hotels.com while stripping some real-time features from hotel, airline, and restaurant results. “These changes degrade the user experience for Europeans — boosting online intermediaries at the expense of local businesses, and removing helpful features people rely on every day,” said Nick Fox, senior vice-president of knowledge and information at Google. The company claims its past search changes for DMA compliance were tied to a 30% decrease “in free, direct booking traffic to European businesses.”

That sanction was the latest salvo between the EU government and a US tech company for infringing on its Digital Markets Act. The debate centers on the DMA requirement that major tech brands “must not treat their own services more favorably in ranking than third-party services.”

[…] According to Reuters, Google’s revised search results “will highlight one specialized search engine at the top of the page, followed by two others with fewer details. A carousel of hotels, airlines and restaurants, for example, will sit below them with key features such as real-time prices stripped out.” Those specialized engines include sites like Expedia or Hotels.com, also known as vertical search services, so European users may soon see those aggregators and comparison sites prioritized more highly than individual businesses’ websites in their results.

Reuters noted that “the rankings will be determined by Google’s algorithm,” meaning the tech company still holds a lot of control over how results are displayed. The EC had given Google 60 days to comply with its rules, but the company has not specified an exact timeline for when European users will start seeing the changes.