Impact, an app that describes itself as “AI-powered infrastructure for shaping and managing narratives in the modern world,” is testing a way to organize and activate supporters on social media in order to promote certain political messages. The app aims to summon groups of supporters who will flood social media with AI-written talking points designed to game social media algorithms.

In video demos and an overview document provided to people interested in using a prototype of the app that have been viewed by 404 Media, Impact shows how it can send push notifications to groups of supporters directing them at a specific social media post and provide them with AI-generated text they can copy and paste in order to flood the replies with counter arguments.