Apple Hits 1 Billion Paid Subscriptions

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Apple now has more than 1 billion paid subscriptions across all of its services, including Apple Music, iCloud, Apple News, Apple TV+ and more. From a report: Apple has methodically executed a long-term strategy of offsetting slowing hardware sales growth with revenue from software services — and that now accounts for more than a quarter of the company’s sales. Apple’s advertising business is expected to reach $6 billion by 2025, which would make it larger than both Snapchat and Twitter’s ad business. […] The quarter also represented Apple’s biggest ever for software sales.

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