Apple Will No Longer Fix the $17,000 Gold Apple Watch

It was never clear who the $10,000 to $17,000 18-karat gold Apple Watch was for, beyond celebrities and the ultrarich, but I hope whoever bought one way back in 2015 expected Apple to stop supporting them at some point. That day has come. Apple has now internally listed all first-gen Apple Watch models, including the solid-gold Edition, as “obsolete,” MacRumors reports.

Apple’s obsolete label doesn’t just mean the end of software support. That ship has sailed; the original Apple Watches (widely referred to as Series 0) never updated beyond watchOS 4.3.2 in 2018. It means the end of hardware support: the company will no longer provide parts, repairs, or replacement services. The solid-gold Apple Watch Edition was something of a passion project for Apple’s former lead designer, Jony Ive. When it launched, it was seen on the wrists of influential celebrities, including German fashion designer Karl Lagerfeld, who, like Beyonce, wore it with a gold link bracelet that was never available to the public.