The 18-point guideline, released Wednesday by the National Radio and Television Administration and the Department of Culture and Tourism, requires influencers to have relevant qualifications to cover some subjects, including law, finance, medicine and education discuss, although the authorities have not specified the necessary qualifications.
The 31 prohibited conducts during live-streaming sessions include posting content that weakens or distorts the leadership of the Chinese Communist Party, the socialist system, or the country’s reform and opening-up. Other prohibited behaviors include using deepfake technologies to manipulate the images of party or state leaders and intentionally ‘building up’ sensitive issues and attracting public attention. Live streamers are also prohibited from showing an extravagant lifestyle, such as showing luxury products and cash, the policy said. This article originally appeared in the South China Morning Post.
