Instagram’s Threads Surpasses 100 Million Users

Last week, Meta’s new Twitter competitor, Threads, was launched to the public and achieved an impressive milestone by surpassing 30 million sign-ups in less than 24 hours. This made Threads the fastest app to reach the 1 million users mark, beating ChatGPT’s record. In a recent update, Meta CEO Mark Zuckerberg announced that the social media app has now exceeded 100 million users, just days after its initial launch. The Verge reports: Instagram head Adam Mosseri also posted about it, likewise noting that it took just five days to get there. Users aren’t just signing up: they’re posting, too. As of Thursday, my colleague Alex Heath reported that there have already been more than 95 million posts and 190 million likes shared on the app.

That said, Threads is still in its infancy, and we’ll have to wait and see if it captures the same cultural cachet that Twitter once did. Meta isn’t specifically targeting trying to replace Twitter, according to Instagram head Adam Mosseri, and the company isn’t going to actively encourage politics and hard news on the platform, but it could end up being the place people go for a conversation-based social media platform. And while Meta “couldn’t be more psyched” about how the launch week has gone, “we don’t even know if this thing is retentive yet,” Mosseri said.

Although the numbers aren’t directly comparable, as of last November Twitter had around 260 million monetizable daily active users, per a tweet from owner Elon Musk at the time. More recently, The Wall Street Journal reports it’s been telling advertisers that it has around 535 million monetizable monthly active users.