Disney will launch an ‘all-new socially driven collectible experience’ called Disney Pinnacle later this year, turning characters from Pixar, Star Wars, and its classic animated films into tradable digital pins.
While announcing Pinnacle, Disney and its partner Dapper Labs won’t even say the word “NFT.” Dapper Labs still calls itself “the NFT company,” but between a variety of scams, an eye-blistering episode at a recent Bored Ape event, and a market that has plunged since peaking in early 2021, that’s a term they apparently will steer clear of. The only thing available on the site right now is a privacy policy that makes clear this is a Dapper Labs effort that’s licensing content from Disney — not an in-house effort on the level of Disney Plus.
The NFT collection is being launched through an iOS app, and a spokesperson tells CoinDesk that web and Android applications will come later.
The Disney Pinnacle website has a few seconds of background animation showing the pins — and, of course, a waitlist signup form.
