The person asked not to be named because the event was private. Executives at the meeting referenced NFT-related work that Pepsi has done as an example, another person said. Salesforce, which provides cloud-based software for sales reps, marketing departments and e-commerce vendors, wants to offer a service for artists to create content and release it on a marketplace like OpenSea, one person said.
Last month, OpenSea said it raised $300 million at a $13.3 billion valuation, on the back of a surge in NFT trading, which surpassed $23 billion in 2021, according to DappRadar, a store for decentralized apps. Salesforce could also potentially integrate the tool into its own ecosystem, where transactions could be managed, the people said. A Salesforce-owned marketplace could mean there wouldn’t be a need to use OpenSea.
