Streamer Spend To Top $100B For First Time In 2026 – Stefan Buchholz DOT com

Streamer spend on content is set to top the $100 billion mark for the first time this year, according to an Ampere Analysis report. The landmark figure will be met as global streamers “remain the primary driver of growth in content investment,” according to Ampere. Spend by the likes of Netflix, Disney+, Prime Video, HBO Max, Paramount+ and Apple TV will shoot up 6% this year, helping lead to a 2% increase in overall global content spend, Ampere forecast. The $101 billion figure, the first time streamer spend has crossed that major $100 Billion landmark, will represent around two-fifths of the overall figure.

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