SF Restaurants Are Vetting Your Social Media Before You Even Walk In

SF Michelin-starred restaurants are conducting extensive background research on diners before they arrive, mining social media profiles and maintaining detailed guest databases to personalize dining experiences. Lazy Bear maintains records on 115,000 people and employs a guest services coordinator who creates weekly reports by researching publicly available social media information.

Staff study color-coded Google documents containing guest data before each service. SingleThread’s reservation team researches social media, Google, and LinkedIn profiles for guests, where meals cost over $500 on weekends. General manager Akeel Shah told SFGate the information helps “tailor the experience and make it memorable.” Acquerello has collected guest data for 36 years, initially handwritten in books. Co-owner Giancarlo Paterlini said their director of operations reviews each reservation for dining history and wine preferences to customize service.