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China Bans ‘Smart’ and ‘Autonomous’ Driving Terms From Vehicle Ads

Published by admin on April 17, 2025

China is banning automakers from using the terms “smart driving” and “autonomous driving” when they advertise driving assistance features, and it will tighten scrutiny of such technology upgrades. The mandate on vehicle advertising was delivered by the Ministry of Industry and Information Technology in its meeting with nearly 60 representatives from automakers on Wednesday, according to a transcript seen by Reuters and confirmed by one of the attendees. The move follows a fatal accident involving Xiaomi’s best-selling SU7 sedan in March that triggered widespread concerns over vehicle safety.

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